Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance

BY Team PITCH

Through a strategic media mix and a carefully planned approach, Platinum Outdoor executed a high-impact outdoor campaign for Aditya Birla Health Insurance. The campaign covered 21 markets over three weeks. The entire campaign was supported by innovations, meticulously planned media and regional OOH creatives for the local connect.

A key element of the campaign was the execution of anamorphic innovations in Mumbai and an immersive CGI Video.

Right from stage entry of ActivOne logo to the message transition, the anamorphic storytelling successfully captivated the audience and communicated an exciting brand story which aimed at positioning Aditya Birla Health Insurance as a health insurance partner that puts health first.

Platinum Outdoor also came up with an immersive CGI video for the launch of Aditya Birla Health Insurance's ActivOne product, with a compelling and visually engaging
approach. The shoot location for CGI specifically was on a beach with people engaging in similar exercises as TVC adding relevancy, thus reinforcing the message of a healthy
and active lifestyle.

Both these tech-led digital content focused on creating a high buzz and talkability. Overall, the ActivOne 'ABHIKaro' OOH campaign successfully leveraged anamorphic
and CGI storytelling to convey its message in a visually appealing and engaging manner.

Speaking on the campaign, Darshana Shah, Head of Marketing and Customer Experience, Aditya Birla Capital commented, “With Vikrant Massey as our brand ambassador, outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively
communicated the value proposition of ActivOne by highlighting ‘health-first’ belief of Aditya Birla Health Insurance. Aditya Birla Capital is a digital forward organization and
the same resonated with tech led outdoors. The use of 3D DOOH, Anamorphic and CGI added a unique touch to the campaign, breaking the clutter”.

Dipankar Sanyal, CEO, Platinum Outdoor & MRP also commented, “After all the meticulous planning, strategy and innovative approach, we at Platinum Outdoor are
absolutely delighted with the campaign’s result. With Aditya Birla Health Insurance being the ideal partner, we are thrilled to have worked on their first anamorphic adventure and look forward to many more such tech-led innovation-based outdoor campaigns together”.

Tags : Internet Advertising India Marketing News PR and Corporate Communication News Digital Media News Television Media News People Movement Aditya Birla Health Insurance Platinum Outdoor anamorphic CGI out-of-home ActivOne Darshana Shah Aditya Birla Capital Dipankar Sanyal