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The campaign covered 21 markets over three weeks
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board....
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories....
