About 60% Instagram influencers in India have fake followers: Report
Two of three Instagram influencers in India have more than 60 per cent fake followers, a report by influencer marketing platform KlugKlug shows. This is particularly true for the beauty and fashion sector, the report noted. Other countries that have influencers with fake followers are Brazil, the UAE and Indonesia. As per media reports, such Instagram fake followers can be roped in for as little as Rs 10 to a high of Rs 1,000. According to Klug Klug India, only 2.48 million profiles out of the 8 million have high-quality followers. A number of other categories have also been buying fake followers, media reports have noted. As per a media expert, quoted in the reports, brands are finding it difficult to identify and curb the menace of fake followers and bots. In a recent setback for influencers the Central Consumer Protection Authority (CCPA) has said those promoting activities like gambling and betting are equally liable as the companies promoting the same
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