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Cannes Lions: Hephzibah Pathak, Anupama Ramaswamy, Parixit Bhattacharya among jurors
Marketing Moments

A total of 11 Indian names have figured in the list of global experts selected to award the world's very....

Eid 2024: Ads that embraced the Ramadan spirit
Marketing Moments

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

NCLT admits Viacom18-Disney Star merger scheme
Marketing Moments

The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025

IOAA's out-of-home measurement tool 'Roadstar' ready to roll
Marketing Moments

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to....

Netflix's The Great Indian Kapil Show: Big on bucks but not on viewership?
Marketing Moments

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say....

We plan to increase spends on content by 11-12% this year: Manish Kapoor, Pepe Jeans
BrandTalk

In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....

Surya Kumar Yadav is the new face of Ayurvedic wellness brand Moha:
Marketing Moments

The brand will leverage SKY’s success in the international cricket arena

T20 World Cup: ‘Viewership will spike as most games in prime-time slot’
BrandTalk

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads -....

Digital marketing at the centre of our entire strategy: Bhavin Devpuria
BrandTalk

In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the....

Sports viewership has significant headroom for growth in India: Shashi Sinha
Marketing Moments

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....