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Vodafone retains dentsu’s Carat for EMEA media buying account

Vodafone retains dentsu’s Carat for EMEA media buying account

  • by Team PITCH
  • August 19, 2025

The three-year contract renewal spans 11 EMEA markets


Shah Rukh Khan, Magic Moments & Nikhil Kamath to Launch Premium Tequila Brand

Shah Rukh Khan, Magic Moments & Nikhil Kamath to Launch Premium Tequila...

  • by Team PITCH
  • August 13, 2025

Radico Khaitan teams up with Shah Rukh Khan, Aryan Khan, and Nikhil Kamath to launch D’YAVOL Añejo, marking its bold entry into India’s growing premium...


Kriti Sanon joins Magic Moments as brand ambassador

Kriti Sanon joins Magic Moments as brand ambassador

  • by Team PITCH
  • May 26, 2025

Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan


India's SVoD market to grow 30% by 2027 driven by OTT bundling: EY report

India's SVoD market to grow 30% by 2027 driven by OTT bundling:...

  • by Kanchan Srivastava
  • March 28, 2025

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...


Oxford University Press appoints Sukanta Das as MD for India

Oxford University Press appoints Sukanta Das as MD for India

  • by Team PITCH
  • February 18, 2025

Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head


ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India and Global

ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India...

  • by Team PITCH
  • December 13, 2024

Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi


Glad about ads? Why viewers are favouring AVOD plans lately

Glad about ads? Why viewers are favouring AVOD plans lately

  • by Shantanu David
  • July 04, 2024

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape


What’s in a face? Brands ask

What’s in a face? Brands ask

  • by Shantanu David
  • July 03, 2024

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers


Is JioCinema’s new subscription plan sustainable?

Is JioCinema’s new subscription plan sustainable?

  • by Aditi Gupta
  • May 06, 2024

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...


Is retail media gaining pace in the digital advertising race?

Is retail media gaining pace in the digital advertising race?

  • by Shantanu David
  • February 23, 2024

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...


After Netflix, Amazon Prime Video also rolls out AvoD model

After Netflix, Amazon Prime Video also rolls out AvoD model

  • by Team PITCH
  • December 29, 2023

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now


Vodafone Idea elevates Hamid Eqbal to VP Marketing

Vodafone Idea elevates Hamid Eqbal to VP Marketing

  • by Team PITCH
  • September 18, 2023

He has been associated with Vodafone Idea for the past five years


BookMyShow rolls out transactional video-on-demand platform

BookMyShow rolls out transactional video-on-demand platform

  • by Team PITCH
  • February 05, 2021

The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...


ZEE5 India elevates Manish Kalra as Chief Business Officer

ZEE5 India elevates Manish Kalra as Chief Business Officer

  • by Team PITCH
  • January 27, 2021

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...


Lionsgate promotes Rohit Jain as MD, South Asia & Networks – Emerging Markets Asia

Lionsgate promotes Rohit Jain as MD, South Asia & Networks – Emerging...

  • by Team PITCH
  • December 22, 2020

In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding...


Kavita Nair quits Vi; Avneesh Khosla named CMO

Kavita Nair quits Vi; Avneesh Khosla named CMO

  • by Team PITCH
  • December 08, 2020

Nair led the recent rebranding exercise of Vodafone Idea Kavita...


Small screens have changed how consumers look at brands: Kavita Nair

Small screens have changed how consumers look at brands: Kavita Nair

  • by Team PITCH
  • December 04, 2020

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...


Mzaalo signs multiple strategic content deals with VoD brands & linear TV feeds

Mzaalo signs multiple strategic content deals with VoD brands & linear TV...

  • by Team PITCH
  • November 13, 2020

The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...


Video streaming app Mzaalo launches AVOD platform

Video streaming app Mzaalo launches AVOD platform

  • by Team PITCH
  • October 28, 2020

The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...


Vi emerges as top brand in week 36: BARC

Vi emerges as top brand in week 36: BARC

  • by Team PITCH
  • September 18, 2020

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...


Google considering buying stake in Vodafone Idea: Reports

Google considering buying stake in Vodafone Idea: Reports

  • by pitchteam
  • May 28, 2020

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...


THIS DIWALI #LookUp, SAYS VODAFONE

THIS DIWALI #LookUp, SAYS VODAFONE

  • by pitchteam
  • November 05, 2018

Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi From meeting family members, shopping for colourful lantern & new...


Vodafone Sakhi-a unique safety service for women #AbRukeinKyun

Vodafone Sakhi-a unique safety service for women #AbRukeinKyun

  • by pitchteam
  • October 11, 2018

Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...


BID AN ENVIRONMENT FRIENDLY FAREWELL TO  DEAR BAPPA, IN VODAFONE ECOPONDS

BID AN ENVIRONMENT FRIENDLY FAREWELL TO DEAR BAPPA, IN VODAFONE ECOPONDS

  • by pitchteam
  • September 14, 2018

Vodafone Idea partners with Pune Municipal Corporation & National Chemical Laboratory for the second consecutive year ·         ‘Vodafone Eco Ponds’ ...


Analysing big brand performances at #ViVOIPL 2018

Analysing big brand performances at #ViVOIPL 2018

  • by Netimpact Solutions
  • August 22, 2018

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...


WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

  • by pitchteam
  • June 12, 2018

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...


VODAFONE AND ASUS PARTNERS TO OFFER BIG BENEFITS FOR YOUTH

VODAFONE AND ASUS PARTNERS TO OFFER BIG BENEFITS FOR YOUTH

  • by pitchteam
  • May 07, 2018

Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...


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    • by Pitch Team
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    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
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  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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