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Marketing Moments
Is JioCinema’s new subscription plan sustainable?

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while....

By Aditi Gupta

Marketing Moments
Is retail media gaining pace in the digital advertising race?

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....

By Shantanu David

Marketing Moments
After Netflix, Amazon Prime Video also rolls out AvoD model

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

By Team PITCH

On The Move
Vodafone Idea elevates Hamid Eqbal to VP Marketing

He has been associated with Vodafone Idea for the past five years

By Team PITCH

Marketing Moments
BookMyShow rolls out transactional video-on-demand platform

The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery....

By Team PITCH

Marketing Moments
ZEE5 India elevates Manish Kalra as Chief Business Officer

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India....

By Team PITCH

Marketing Moments
Lionsgate promotes Rohit Jain as MD, South Asia & Networks...

In his new role, Jain will drive growth across all of Lionsgate’s....

By Team PITCH

Marketing Moments
Kavita Nair quits Vi; Avneesh Khosla named CMO

Nair led the recent rebranding exercise of Vodafone Idea

By Team PITCH

Marketing Moments
Small screens have changed how consumers look at brands: Kavita...

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding....

By Team PITCH

Marketing Moments
Mzaalo signs multiple strategic content deals with VoD brands &...

The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in....

By Team PITCH