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Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
The platform’s slump in India is being attributed to Elon Musk focusing on the US elections and lack of outreach to advertisers here
Experts say the first step in any crisis is to take a step back and assess the situation from a wider perspective rather than react...
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
The tech mogul has not specified when the feature will be reintroduced
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
'Interim X logo goes live today,' tweeted Musk
He also stated that his priority is to reverse the negative cash flow
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad...
The new app is strikingly similar to Twitter but allows for longer posts
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...
Passion points and interests emerge as the top conversation theme, with fashion, books, beauty, sports and entertainment as the most talked-about interests Ahead of International...
India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...
Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
The financial terms of the deal were not disclosed Popular podcast app Breaker has announced that it would be acquired by social media company...
The startup is reportedly in talks to raise over $200 million from the American tech giants at a valuation of more than $1 billion Bengaluru-based...
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...
The game replicates the thrill and adrenaline rush of reaching 0-100 kmph in just under 7 seconds...
The findings were part of Twitteet's report on Twitter engagements of popular personalities from October 2020 onwards In an industry-first move, social media analytics firm,...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create...
As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
The account’s access was restricted until the verification process was completed and is now fully functional Twitter has clarified its stand after it seemingly took...
The current times call for a reimagination of how business should be approached, today and in the aftermath of the COVID-19 crisis.
In the '90s Indian pop-culture (and walkman) ruled! Short-listing music for cassettes and making time for television shows and films that were not available on-demand...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
Twitter Lite Google Play App adds to the data-friendly ways for Indians to get connected to join the Independence...
The campaign highlights that acid attacks are not just a national problem, but an international one
Twitter has finally proved its critics wrong. The micro blogging site recently reported its first ever profitable quarter, bringing an end to speculations that the...
A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
