Tags STORY
Marketing Moments
Returning to X: Will appointing brand safety head rekindle advertisers’...

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

By Sohini Ganguly

Marketing Moments
Cetaphil trends, brand war erupts on X

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against....

By Team PITCH

Marketing Moments
Twitter and Threads to face decline in 2024: Data.ai

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

By Kanchan Srivastava

Marketing Moments
News headlines to be back on X: Elon Musk

The tech mogul has not specified when the feature will be reintroduced

By Team PITCH

On The Move
Ex-Twitter country head Kanika Mittal appointed as Taboola Country Manager

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

By Team PITCH

Marketing Moments
Twitter bird to depart, Elon Musk teases new logo

'Interim X logo goes live today,' tweeted Musk

By Team PITCH

Marketing Moments
Twitter ad rev down nearly 50%: Elon Musk

He also stated that his priority is to reverse the negative cash flow

By Team PITCH

Marketing Moments
Threads vs Twitter: How they 'ad' up

Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether....

By Shantanu David

Marketing Moments
Meta launches Twitter rival 'Threads'

The new app is strikingly similar to Twitter but allows for longer posts

By Team PITCH

Marketing Moments
Elon Musk: Unverified Twitter users can view only 600 tweets...

The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner

By Team PITCH