Tags STORY
Marketing Moments
Review of broadcasting & cable services rules: TRAI extends deadline...

The regulatory body issued the consultation paper on August 8

By Team PITCH

BrandTalk
Strategy for 'Pushpa Impossible' focused more on engagement & outreach:...

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign....

By Sonam Saini

Marketing Moments
Disney Star, Sony & Viacom18 in the fray for BCCI...

The media companies will be taking part in the online auction for TV and digital rights

By Aditi Gupta

Marketing Moments
Green light for ZEE-Sony merger: Road cleared for $10-bn media...

ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals,....

By Aditi Gupta

Marketing Moments
Is the humble cable TV facing an existential crisis?

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....

By Aditi Gupta

Marketing Moments
BCCI invites bids for media rights for international and domestic...

The right is for 2023-2027 period

By Team PITCH

Marketing Moments
Indian Super League: Rs 550 cr set as base price...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

By Team PITCH

Marketing Moments
What hit TV ad revenue in H1?

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV....

By Aditi Gupta

Marketing Moments
Subhash Chandra in talks to buy back DishTV stakes: Report

Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a....

By Team PITCH

Marketing Moments
Network18’s TV news business sees 26% revenue growth in Q1

The company has attributed the revenue growth to an increase in advertising revenue

By Team PITCH