Labour unrest among delivery workers is reshaping how quick commerce brands approach marketing, customer trust and operational resilience
Seasoned journalist takes on a key editorial leadership role to strengthen news coverage and newsroom strategy
Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
Board flags financing uncertainty, regulatory risks, and superior value in existing Netflix agreement
The three-year appointments strengthen leadership continuity across one of the Tata Group’s most influential philanthropic arms
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
.jpg)
The tech giant, however, faces strict limits on search contracts and data sharing
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
.jpg)
Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...
.jpg)
Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty
What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...
The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little...
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
.jpg)
Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Reports say that Ray will be taking early retirement
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...
Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages Covid-19 brought the...
Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...
Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...