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The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.
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While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
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Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
Paytm has today announced its association with the Board of Control for Cricket in India (BCCI) as Umpire Sponsor of the 2020 edition of...
These two brands come together for the fourth season running FC Goa announced that Kingfisher will be back this coming 2020-21 season...