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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th....
Nearly 200 employees fired in second such exercise this year
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape....
