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Sonya Madeira’s RICE to be part of FINN Partners

Sonya Madeira’s RICE to be part of FINN Partners

  • by Team PITCH
  • March 04, 2025

Sonya Madeira said she will be moving out of the PR industry


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Mamaearth new digital campaign celebrates glass-like skin with Mamaearth Rice Facewash

Mamaearth new digital campaign celebrates glass-like skin with Mamaearth Rice Facewash

  • by Team PITCH
  • May 09, 2024

The 30 second ad-film was conceptualized by Havas Worldwide India


No price hike during elections: Not really a big loss for broadcasters?

No price hike during elections: Not really a big loss for broadcasters?

  • by Aditi Gupta Sonam Saini
  • April 15, 2024

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...


'KRBL moved from being campaign-led to having continuous media presence'

'KRBL moved from being campaign-led to having continuous media presence'

  • by Simran Sabherwal
  • February 19, 2024

Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating...


Merger off: How will it impact Zee share prices?

Merger off: How will it impact Zee share prices?

  • by Aditi Gupta
  • January 23, 2024

The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Mastercard launches Priceless™ India to showcase country’s rich heritage to domestic and global travelers

Mastercard launches Priceless™ India to showcase country’s rich heritage to domestic and...

  • by Team PITCH
  • February 09, 2021

Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...


Troll-proof: How should brands approach social media backlash without sullying reputation?

Troll-proof: How should brands approach social media backlash without sullying reputation?

  • by Misbaah Mansuri
  • January 07, 2021

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...


Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

  • by Misbaah Mansuri
  • January 06, 2021

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...


India Gate focuses on the emotional connect of food in new campaign

India Gate focuses on the emotional connect of food in new campaign

  • by Team PITCH
  • November 23, 2020

Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...


India Gate’s new digital campaign #TyohaarKiTayyari focuses on the emotional connect of food with family festive celebrations

India Gate’s new digital campaign #TyohaarKiTayyari focuses on the emotional connect of...

  • by Team PITCH
  • November 19, 2020

India Gate Basmati Rice has launched its festive digital campaign to promote its premium brand, India Gate Classic, as rice meant for special...


MAGGI expands its portfolio, launches a new range of Fried Rice  Instant Spice mixes

MAGGI expands its portfolio, launches a new range of Fried Rice Instant...

  • by Team PITCH
  • November 09, 2020

“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...


Trending

  • Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    • by Pitch Team
    • September 10, 2025
  • Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    • by Pitch Team
    • September 10, 2025
  • Fashion designer Giorgio Armani no more

    Fashion designer Giorgio Armani no more

    • by Pitch Team
    • September 05, 2025
  • 74% Gen Z look to influencers for health tips: Ipsos Report

    74% Gen Z look to influencers for health tips: Ipsos Report

    • by Pitch Team
    • September 05, 2025
VIEW MORE

Marketing Moments

  • Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
    • September 03, 2025
  • RMG ban: Asia Cup to see dip in ad volumes?

    RMG ban: Asia Cup to see dip in ad volumes?

    • by Pitch Team
    • September 03, 2025
  • Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    • by Pitch Team
    • September 03, 2025
  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    • by Pitch Team
    • September 03, 2025
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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