Manish Maheshwari has previously held leadership positions at organisations including ITC and Udaan
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Finance head exits quick commerce firm and is expected to rejoin Flipkart as sector competition intensifies
A new brand song for Kohinoor Basmati Rice launched in collaboration with Gujarati folk singer Aditya Gadhvi
The acquisition of Kellanova further broadens the portfolio of Mars Snacking’s Accelerator division.
Eighteen years of bidding wars, billion-rupee dreams, and the stars who turned auction floors into history
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Sonya Madeira said she will be moving out of the PR industry
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
The 30 second ad-film was conceptualized by Havas Worldwide India
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating...
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...
India Gate Basmati Rice has launched its festive digital campaign to promote its premium brand, India Gate Classic, as rice meant for special...
“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...