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Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH

Marketing Moments
What’s making OOH out of the world?

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say....

By Tanzila Shaikh

Marketing Moments
Can Generative AI put celeb consent & brand value at...

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....

By Shantanu David

Marketing Moments
Meta posts $31.5 bn as ad rev in Q2

Revenue stood at $32 billion, growing 11% YoY

By Team PITCH

Marketing Moments
Shriya Saran is the first brand ambassador of Ayurvedic personal...

'Saran perfectly embodies the values and vision of Herby Angel,' said the company

By Team PITCH

Marketing Moments
Brands in the Barbie world: Will the film's pink blitz...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

By Nilanjana Basu

Marketing Moments
Univest collaborates with Harbhajan Singh

The former cricketer features in a campaign for the fintech startup

By Team PITCH

Marketing Moments
Meta's Twitter rival 'Threads' set for launch on Thursday

The platform will be linked to users' Instagram accounts

By Team PITCH

Marketing Moments
Pride Month round-up: How brands donned rainbow colours this year

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

By Team PITCH

Report Watch
Google, Amazon, YouTube, WhatsApp, Flipkart named top Indian brands: Havas...

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....

By Team PITCH