Tags STORY
Marketing Moments
Swipe, tap, decide: Gen Alpha retypes the marketing playbook

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....

By Sohini Ganguly

Marketing Moments
Virat Kohli reveals the secret to his well-groomed look in...

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

By Team PITCH

Marketing Moments
Jacqueline Fernandez in new campaign for Lotus White Glow Gold...

The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and....

By Team PITCH

BrandTalk
'KRBL moved from being campaign-led to having continuous media presence'

Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to....

By Simran Sabherwal

Marketing Moments
Meta’s ad revenue surges 24% YoY for Q4

The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion

By Sohini Ganguly

On The Move
Sheryl Sandberg to log out of Meta’s board

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

By Team PITCH

Opinion
Digital - Advertising’s baby sister is all grown up and...

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs....

By Sujoy Mukherjee

On The Move
Anirban Ghosh named Chief Operating Officer at Eggfirst

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

By Team PITCH

BrandTalk
We are constantly in innovation and expansion mode: Arjun Ranga,...

In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign,....

By Nilanjana Basu

Marketing Moments
Why Brands Have Gone Va Va Voom To Jump On...

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

By Ritika Raj