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Marketing Moments
e4m Media Debate 2024: Industry leaders call for reforms in...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....

By Aditi Gupta

Marketing Moments
We need one system that it is able to measure...

At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....

By Team PITCH

Marketing Moments
e4m Media Debate 2024: Call for multiple ratings agencies to...

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....

By Team PITCH

Report Watch
Vikram Sakhuja implores advertisers to reject measurement generated by media...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....

By Ritika Raj

Marketing Moments
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini

Marketing Moments
Print ad revenues to go up by 15% this fiscal

CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend

By Sonam Saini

Marketing Moments
Bombay HC rules Sebamed can continue claiming their soap is...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....

By Team PITCH

Marketing Moments
Network18’s PAT more than doubles to Rs 333 cr for...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and....

By Team PITCH

Marketing Moments
Fever FM leads in Mumbai, Delhi in RAM Ratings Week...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM....

By Team PITCH