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Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

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The power of distribution has gone out of the hands...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....

By Team PITCH

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If an ad is not interesting, it’s a waste of...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....

By Team PITCH

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We have to protect advertisers from fraud and appalling context:...

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....

By Team PITCH

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'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH

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Vikram Sakhuja implores advertisers to reject measurement generated by media...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....

By Ritika Raj

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Focus on premium products & modern trade: Sam Balsara’s advice...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....

By Team PITCH

Marketing Moments
India’s total AdEx expected to grow at 12.2% in 2024:...

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report....

By Team PITCH

Pitch Feature
Digital projected to grow 17% in 2024

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

By Team PITCH

Pitch Feature
Cricket, elections to help TV AdEx grow 8% in 2024

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

By Team PITCH