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Marketing Moments
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH

Marketing Moments
TRAI mulling consultation paper on OTT issues: Report

The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the....

By Team PITCH

Marketing Moments
Is the humble cable TV facing an existential crisis?

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....

By Aditi Gupta

Marketing Moments
Amazon-MX Player deal may not sail through

Sources say that the deal may be called off because of issues in due diligence

By Team PITCH

Marketing Moments
Consolidation of OTTs to lower losses: Will more make it...

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs....

By Aditi Gupta

Marketing Moments
Life after IPL: How new content & collaborations will keep...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan....

By Sonam Saini

Marketing Moments
Shemaroo to put in Rs 75 crore to expand broadcast,...

The company is expected to come up with new offerings in FY24

By Team PITCH

Marketing Moments
How Brands are riding on regional OTTs' reach to connect...

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....

By Nilanjana Basu

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

Marketing Moments
Abbott’s Brufen(R) Power Film Highlights the ‘Power of Targeted Pain...

Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has....

By Team PITCH