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Marketing Moments
Telecommunications Bill in Lok Sabha today: OTT likely to be...

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will....

By Team PITCH

Marketing Moments
Zara Under Fire for Campaign Drawing Controversial Gaza Comparisons

Clothing giant Zara sparks backlash and boycott demands as its latest campaign images draw accusations of resembling scenes from the....

By Ritika Raj

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

Marketing Moments
'Streaming viewership is much larger than TV, but unmonetized'

Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion'....

By Team PITCH

BrandTalk
Can box office hits on OTT turn into a blockbuster...

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on....

By Team PITCH

Marketing Moments
Netflix adds 9 million subscribers in Q3

The revenue of the company has grown 8% to $8.54 billion

By Team PITCH

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Netflix to move Income Tax Appellate Tribunal in Rs 196-crore...

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....

By Team PITCH

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH

Marketing Moments
TRAI gives more time to submit comments on OTT consultation...

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September....

By Team PITCH