For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
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Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
The campaign has been created by Cheil India
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket...
The TVC has been conceptualised by Ogilvy
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses