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United Spirits ups ad spends by 36% in Q1FY26

United Spirits ups ad spends by 36% in Q1FY26

  • by Team PITCH
  • August 14, 2025

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26


Aman Singh appointed Associate Vice President at Dentsu Amplifi

Aman Singh appointed Associate Vice President at Dentsu Amplifi

  • by Team PITCH
  • July 11, 2025

Prior to this, Aman Singh served as the Senior Business Director at Carat


Connekkt Media acquires marketing agency Mob Scene

Connekkt Media acquires marketing agency Mob Scene

  • by Team PITCH
  • June 20, 2025

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


We’re using Indian talent for global needs: Ajay Yadav, Simplified

We’re using Indian talent for global needs: Ajay Yadav, Simplified

  • by Team PITCH
  • August 19, 2024

Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models


Zepto-Simpl’s BillBoard Banter flirts with #SabseTezKaun

Zepto-Simpl’s BillBoard Banter flirts with #SabseTezKaun

  • by Team PITCH
  • April 24, 2024

Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Kalyan Jewellers’ Women’s Day campaign celebrates women who have carved their own

Kalyan Jewellers’ Women’s Day campaign celebrates women who have carved their own

  • by Team PITCH
  • March 04, 2024

The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi


Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

  • by Ritika Raj
  • January 22, 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers


Simplilearn names Mark Moral as CMO

Simplilearn names Mark Moral as CMO

  • by Team PITCH
  • January 15, 2024

The company has also announced the appointment of Veerasundar V as CFO


Disney Star gives pink slips to India staffers

Disney Star gives pink slips to India staffers

  • by Team PITCH
  • April 21, 2023

The layoffs will be done in multiple rounds, as per industry sources


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


MPL acquires GamingMonk to widen esports portfolio

MPL acquires GamingMonk to widen esports portfolio

  • by Team PITCH
  • April 20, 2021

BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...


MPL to continue as long-term principal sponsor with Kolkata Knight Riders

MPL to continue as long-term principal sponsor with Kolkata Knight Riders

  • by Team PITCH
  • April 01, 2021

The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...


Complan’s new TVC makes nutrition the hero

Complan’s new TVC makes nutrition the hero

  • by Team PITCH
  • March 10, 2021

Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...


Conflict of interest in cricket: Real or imagined

Conflict of interest in cricket: Real or imagined

  • by Sandeep Goyal
  • January 07, 2021

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...


Associations for retailers come up with digital film for Retail Employees Day

Associations for retailers come up with digital film for Retail Employees Day

  • by Team PITCH
  • November 30, 2020

The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...


BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

  • by Team PITCH
  • November 17, 2020

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control...


Raymond launches new TVC for Ceremonial Wear collection

Raymond launches new TVC for Ceremonial Wear collection

  • by pitchteam
  • November 21, 2019

In the TVC, Raymond uses the backdrop of celebrations to showcase the newly launched collection For years, The Complete Man has been associated with the...


Aegon Life launches the new iTerm plan with #NoTermPlanLikeThis campaign starring Vicky Kaushal

Aegon Life launches the new iTerm plan with #NoTermPlanLikeThis campaign starring Vicky...

  • by pitchteam
  • November 13, 2019

Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...


Vaani Kapoor launches new fashion line for NDMPL

Vaani Kapoor launches new fashion line for NDMPL

  • by pitchteam
  • October 21, 2019

The launch took place at an event hosted by Aparshakti Khurana Vaani Kapoor was part of the event that was hosted by Aparshakti Khurana. It...


Sterling Media shortlisted for 'PR Firm of the Year' at the annual UK-India Awards 2018

Sterling Media shortlisted for 'PR Firm of the Year' at the annual...

  • by pitchteam
  • June 13, 2018

The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...


Kshitij | IIT Kharagpur | 19th-21st January 2018

Kshitij | IIT Kharagpur | 19th-21st January 2018

  • by pitchteam
  • January 08, 2018

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...


Consumer Rights and You to be launched today

Consumer Rights and You to be launched today

  • by Neeta Nair
  • January 10, 2012

A handy guide


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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