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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Team PITCH
  • June 29, 2025

Here’s your weekly forecast of what rained gold and what just got washed away


Boomer’s new spot with Jasprit Bumrah revives the swagger associated with gum

Boomer’s new spot with Jasprit Bumrah revives the swagger associated with gum

  • by Team PITCH
  • June 18, 2025

The film is conceptualized by DDB Mudra Group


Mars picks Publicis Groupe for media duties: Reports

Mars picks Publicis Groupe for media duties: Reports

  • by Team PITCH
  • June 11, 2025

As per reports, the account was earlier handled by WPP


'We want Snickers & Galaxy to grow in double-digits'

'We want Snickers & Galaxy to grow in double-digits'

  • by Simran Sabherwal
  • May 26, 2025

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer


India's petcare market poised to reach $800 billion by 2028: Mars Petcare's Ayesha Huda

India's petcare market poised to reach $800 billion by 2028: Mars Petcare's...

  • by Team PITCH
  • March 26, 2025

Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country


Mars Wrigley India catches the ‘chaos of hunger’

Mars Wrigley India catches the ‘chaos of hunger’

  • by Team PITCH
  • March 25, 2025

The brand has unveiled a new TVC for SNICKERS Peanut Brownie


Snickers shows some love for 'third wheels' this Valentine's Day

Snickers shows some love for 'third wheels' this Valentine's Day

  • by Team PITCH
  • February 15, 2025

The campaign revolves around the idea that being a third wheel isn’t just about tagging along.


e4m Media Debate 2024: Industry leaders call for reforms in BARC

e4m Media Debate 2024: Industry leaders call for reforms in BARC

  • by Aditi Gupta
  • May 03, 2024

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...


Mars Wrigley's launches BOOMER® Jelly on Top Boomer

Mars Wrigley's launches BOOMER® Jelly on Top Boomer

  • by Team PITCH
  • April 26, 2024

BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top


Nikhil Rao appointed CMO of Mars Wrigley India

Nikhil Rao appointed CMO of Mars Wrigley India

  • by Team PITCH
  • January 15, 2024

Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)


Mars Petcare awards digital mandate to 22feet Tribal Worldwide

Mars Petcare awards digital mandate to 22feet Tribal Worldwide

  • by Neeta Nair
  • June 08, 2023

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba


MARS Petcare to spread pawsitivity among pet parents

MARS Petcare to spread pawsitivity among pet parents

  • by Team PITCH
  • May 26, 2021

The campaign will be aired on the brands Pedigree and Whiskas’ social media handles MARS Petcare, the world’s leading pet food company, is launching a...


MARS Petcare launches PEDIGREE(R)?’s Tasty Minis & Rodeo Treats in India

MARS Petcare launches PEDIGREE(R)?’s Tasty Minis & Rodeo Treats in India

  • by Team PITCH
  • March 30, 2021

The range includes Tasty Minis Puppy, Tasty Minis Adult, Rodeo, Rodeo Duos and Jumbone Mini MARS Petcare, the world’s leading pet food company,...


Mars Wrigley Expands Its Portfolio With Doublemint(R) And Orbit(R) In ?1 Category

Mars Wrigley Expands Its Portfolio With Doublemint(R) And Orbit(R) In ?1 Category

  • by Team PITCH
  • March 18, 2021

New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...


GALAXY® URGES CONSUMERS TO CHOOSE THE PLEASURE IN BEING YOURSELF THIS VALENTINE’S DAY

GALAXY® URGES CONSUMERS TO CHOOSE THE PLEASURE IN BEING YOURSELF THIS VALENTINE’S...

  • by Team PITCH
  • February 13, 2021

Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect  On the occasion of Valentine’s Day, GALAXY® from...


MARS WRIGLEY BRINGS A NEW NUTTY TWIST TO SNICKERS®

MARS WRIGLEY BRINGS A NEW NUTTY TWIST TO SNICKERS®

  • by Team PITCH
  • February 10, 2021

India only variant launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’ Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit...


Pedigree India’s new ad urges India to ensure stray dogs don’t ever go hungry!

Pedigree India’s new ad urges India to ensure stray dogs don’t ever...

  • by Team PITCH
  • November 10, 2020

The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...


New Whiskas advertisement urges India to adopt cats

New Whiskas advertisement urges India to adopt cats

  • by Team PITCH
  • November 04, 2020

Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a new advertising campaign promoting cat...


Kotak Releases Song to Prepare Indians for the New Normal

Kotak Releases Song to Prepare Indians for the New Normal

  • by pitchteam
  • May 22, 2020

To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...


This exam season, battle exam blues with Snickers

This exam season, battle exam blues with Snickers

  • by Team PITCH
  • February 04, 2020

Through the limited-edition launch, SNICKERS® tells consumers – ‘Exams can be stressful, don’t let hunger add to it!’ SNICKERS®, the nougat, caramel and nuts filled...


Mars Wrigley India appoints new General Manager

Mars Wrigley India appoints new General Manager

  • by pitchteam
  • January 14, 2020

Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the...


Laqshya Pitch CMO Awards 2019: Winners from last year share their experiences

Laqshya Pitch CMO Awards 2019: Winners from last year share their experiences

  • by pitchteam
  • February 28, 2019

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...


MARS WRIGLEY CONFECTIONERY EXPANDS ITS PORTFOLIO IN INDIA WITH NEW DOUBLEMINT CHEWY MINTS

MARS WRIGLEY CONFECTIONERY EXPANDS ITS PORTFOLIO IN INDIA WITH NEW DOUBLEMINT CHEWY...

  • by pitchteam
  • October 25, 2018

Mars Wrigley Confectionery today announced the launch of DOUBLEMINT Chewy Mints, which also marks the introduction of a...


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