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Marketing Moments
Why marketers will dig deeper into retail data in 2024

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....

By Shantanu David

Marketing Moments
Why marketers are optimistic about the GA4 data model

The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....

By Team PITCH

Marketing Moments
Will Yaccarino’s Twitter bring brands back on board?

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....

By Nilanjana Basu

Marketing Moments
Unlu to help brands clinch celeb endorsements at 1/10th of...

The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by....

By Team PITCH

Marketing Moments
This year, protecting business, not growth, is the key: Mahesh...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....

By Simran Sabherwal