global

Namboodiri was earlier the Chief Business Officer of ZEEL

The account will be serviced from the agency’s Mumbai office

The move comes with the launch of Glocal360, an AI-powered hyperlocal marketing suite

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Mona Jain has over three-and-a-half decades of experience in the media and advertising industry

Appointments in the global CMO space of top companies

Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers

Skydance Media CEO David Ellison talks about forming a technology-media hybrid company

A news report says that the companies are in the midst of preliminary talks about the acquisition

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The campaign is part of the #TVSRide4Safety initiative

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Welde will help the company in international expansion and further forays into digital services

eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence

The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...

Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...

The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...

With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...

The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice BBC Global News has announced the launch...

The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...

Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...

The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...

DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...

Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...

Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...

Promotional offer yields three-fold increase in Subscriptions In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering...

ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene...

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...

Three months after its soft launch across 190+ countries, digital entertainment platform 

TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate...

HMD Global, the home of Nokia phones, on Monday announced that actress Alia Bhatt will be the face of Nokia phones in India.

At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...

A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...

Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...

SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...