As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition....
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....
Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’....
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase....
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications....