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Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
Jio Bharat phone: FMCG, Banking to first throw hats into...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....

By Shantanu David

Marketing Moments
Rise in consumption: Bells of revival ringing for ad market?

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....

By Kanchan Srivastava

Opinion
Storytelling to boost sales in the competitive market of FMCG,...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....

By Deba Ghoshal

Marketing Moments
Matrimony.com appoints Arjun Bhatia as Chief Marketing Officer

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition....

By Team PITCH

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
APIS India Adds ‘Saffron’ To Its Product Portfolio

Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’....

By Team PITCH

Marketing Moments
Technology has helped in creating personalized content: Varun Alagh, Mamaearth

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase....

By Team PITCH

Marketing Moments
Hindustan Unilever Limited unleashes the superpower of nature through its...

The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active

By Team PITCH

Marketing Moments
‘Being authentic, genuine & truthful is the mantra to remain...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications....

By Nafisa Shaheen