India’s digital ad market has grown exponentially, and Facebook, along with platforms like Instagram, remains a preferred choice for Indian advertisers
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow...
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new phase of its consumer marketing...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
The move is to simplify the way people connect with their favourite pages, said the company in a blog post Social media giant Facebook ...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football league LaLiga's viewership in India...
With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...
The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads...
Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have jointly accused Google of working...
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...
Prior to this, Desai was Head Brand Solutions with affle Httpool has appointed Aatsi Desai as APAC creative agency partner for Facebook. Prior to this,...
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar polls coming to an end,...
Facebook today, launched a bundle of features to add an element of fun to your virtual Diwali celebrations this year. These include personalised...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...
Keeping in mind the evolving needs of small businesses, the new resources are localized for India and will be available in Hindi, in addition to...
The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year Facebook has reported financial results...
She will pursue interests in public service Facebook Inc's public policy director for India, South and Central Asia, Ankhi Das, has stepped down. She will...
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...
With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...
The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Httpool, a subsidiary of Internet Media Services (IMS), and Facebook announce strategic partnership in the Balkan region. Httpool is now the official reseller partner for...
Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...
A study by YAAP in partnership with the Internet and Mobile Association of India (IAMAI) 68% of the respondents feel...
As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the...
The campaign highlights that acid attacks are not just a national problem, but an international one
What happens when one of the biggest social media giant is accused of data breach? The recent Facebook- Cambridge Analytica saga revealed that the information...
If you aren't living under a rock, or even worse - you don't have internet access, you know that Facebook has been in hot waters....
The agency married creativity with technology and changed the way India shops with the world’s first 24 hour Facebook live shopping festival - Big Bazaar’s...
A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...