Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Meta outage: Facebook, Instagram issue resolved after disruption

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

By Team PITCH

On The Move
Sheryl Sandberg to log out of Meta’s board

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

By Team PITCH

Pitch Feature
Meta India’s revenue from click-to-message ads doubled in FY23

CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for....

By Team PITCH

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Facebook celebrates the possibilities of connections in the new ‘More...

The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new....

By Team PITCH

Marketing Moments
India is now a video-first internet market: Facebook's Manish Chopra

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....

By Javed Farooqui

Marketing Moments
WhatsApp’s privacy policy update: How will it help businesses and...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their....

By Tasmayee Laha Roy

Marketing Moments
WhatsApp new security update postponed for three months

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help....

By Team PITCH

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui