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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • July 27, 2025

Our weekly take on ads that caught our eye or failed to make an impression


Punjab Kings launch their IPL 2025 campaign, 'Bas Jeetna Hai'

Punjab Kings launch their IPL 2025 campaign, 'Bas Jeetna Hai'

  • by Team PITCH
  • March 25, 2025

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen


Furlenco becomes RCB’s Official Furniture Partner at Women’s T20 League 2025

Furlenco becomes RCB’s Official Furniture Partner at Women’s T20 League 2025

  • by Team PITCH
  • February 16, 2025

As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms


Confessions of a media auditor: Meenakshi Menon at Pitch Madison Advertising Report 2025

Confessions of a media auditor: Meenakshi Menon at Pitch Madison Advertising Report...

  • by Team PITCH
  • February 15, 2025

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Enormous Brands gets Joy Chauhan as its fractional CMO

Enormous Brands gets Joy Chauhan as its fractional CMO

  • by Team PITCH-new
  • November 13, 2024

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson


Zeno Group names Abhishek Gulyani as MD, India & Head of Corp Affairs APAC

Zeno Group names Abhishek Gulyani as MD, India & Head of Corp...

  • by Team PITCH
  • November 04, 2024

Abhishek Gulyani was most recently CEO at Hill & Knowlton India


Diageo renews partnership with Enormous Brands

Diageo renews partnership with Enormous Brands

  • by Team PITCH
  • October 08, 2024

Enormous Brands will now additionally manage the creative mandate for Diageo brand Don Julio


‘We Have A One In A Billion Opportunity To Change The Way India Eats’: Akhil Menon

‘We Have A One In A Billion Opportunity To Change The Way...

  • by Ritika Raj
  • October 04, 2024

In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's evolution, its partnership with Rohit...


Steep licence fee & govt control hampering profitability: Radio experts

Steep licence fee & govt control hampering profitability: Radio experts

  • by Team PITCH
  • June 27, 2024

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...


Gopa Menon exits Mindshare

Gopa Menon exits Mindshare

  • by Shantanu David
  • May 21, 2024

Gopa Menon was Digital Head - South Asia at Mindshare


RCB unveils Royal Challenge Packaged Drinking Water as an official partner

RCB unveils Royal Challenge Packaged Drinking Water as an official partner

  • by Team PITCH
  • April 29, 2024

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season


Industry calls for independent audit body to tackle ad fraud surge

Industry calls for independent audit body to tackle ad fraud surge

  • by Sohini Ganguly
  • April 03, 2024

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent


Punjab Kings announces Astral Pipes as Associate Partner for the upcoming season

Punjab Kings announces Astral Pipes as Associate Partner for the upcoming season

  • by Team PITCH
  • March 13, 2024

The team starts its season on March 23, and will take on the Delhi Capitals


Blue Star unveils summer campaign with Virat Kohli

Blue Star unveils summer campaign with Virat Kohli

  • by Team PITCH
  • March 13, 2024

The campaign has been conceptualized and executed by FCB Interface


‘Brands Are Like People; They Have To Have A Personality’: Chandrika Jain

‘Brands Are Like People; They Have To Have A Personality’: Chandrika Jain

  • by Ritika Raj
  • March 08, 2024

Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more


Charged by Thums Up unveils new campaign with Aamir Khan & Darsheel Safary

Charged by Thums Up unveils new campaign with Aamir Khan & Darsheel...

  • by Team PITCH
  • March 07, 2024

The campaign has been conceptualised by Ogilvy


From AI to Privacy: Decoding the future of digital advertising

From AI to Privacy: Decoding the future of digital advertising

  • by Team PITCH
  • March 05, 2024

At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future...


Urban Company back with dignity of labour campaign for Women’s Day

Urban Company back with dignity of labour campaign for Women’s Day

  • by Team PITCH
  • March 04, 2024

The campaign has been done in association with Talented


Gaurang Menon joins Hashtag Orange as Regional & Creative Head - West region

Gaurang Menon joins Hashtag Orange as Regional & Creative Head - West...

  • by Team PITCH
  • February 28, 2024

Gaurang Menon was the organization’s Creative Chief for 3 years until 2022


Mia by Tanishq renews partnership with RCB Women T20 team

Mia by Tanishq renews partnership with RCB Women T20 team

  • by Team PITCH
  • February 26, 2024

Mia and RCB will be part of the #SheGotGame campaign


Technology and Storytelling: A new era of entertainment

Technology and Storytelling: A new era of entertainment

  • by Shajesh Menon
  • January 31, 2024

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024


Ranbir Kapoor and Konkana Sen reprise their 'Wake Up Sid' roles for OPPO ad

Ranbir Kapoor and Konkana Sen reprise their 'Wake Up Sid' roles for...

  • by Team PITCH
  • January 15, 2024

The campaign has been conceptualised by Famous Innovations


Zoomcar appoints Adarsh Menon as President

Zoomcar appoints Adarsh Menon as President

  • by Team PITCH
  • January 11, 2024

Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever


Saakshi Verma Menon joins PepsiCo as Senior MD, Africa Middle East & South Asia

Saakshi Verma Menon joins PepsiCo as Senior MD, Africa Middle East &...

  • by Team PITCH
  • January 05, 2024

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India


Can ONDC usher in a new dawn of D2C marketing?

Can ONDC usher in a new dawn of D2C marketing?

  • by Shantanu David
  • August 07, 2023

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers


We believe in making technology accessible to everyone: Chandrika Jain, Lenovo

We believe in making technology accessible to everyone: Chandrika Jain, Lenovo

  • by Ritika Raj
  • July 13, 2023

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen...


Lenovo India & Intel Evo encourage creators to express ‘boldly’ via tech

Lenovo India & Intel Evo encourage creators to express ‘boldly’ via tech

  • by Team PITCH
  • June 05, 2023

The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’


Maria Evrenos named Global Content Director-Wavemaker

Maria Evrenos named Global Content Director-Wavemaker

  • by Team PITCH
  • June 02, 2023

Evrenos joined Wavemaker in September 2021


Flipkart head of new business Adarsh Menon quits, team to be restructured: Report

Flipkart head of new business Adarsh Menon quits, team to be restructured:...

  • by Team PITCH
  • May 18, 2023

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees


The latest #SpeedSeBadho campaign focuses on benefits of fastest 4G with Vi™ powered by GIGAnet

The latest #SpeedSeBadho campaign focuses on benefits of fastest 4G with Vi™...

  • by Team PITCH
  • March 01, 2021

Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...


Dentsu Impact bags mainline & digital creative mandate for Zeno Health

Dentsu Impact bags mainline & digital creative mandate for Zeno Health

  • by Team PITCH
  • February 24, 2021

Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...


Technology for everyone: Ace director Imtiaz Ali and OPPO encourages new age video creators to capture the moments with Reno5 Pro 5G

Technology for everyone: Ace director Imtiaz Ali and OPPO encourages new age...

  • by Team PITCH
  • February 17, 2021

Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...


Kerala actor Anoop Menon fined for ‘false hair growth promise’ in Dhatri Hair Cream ad

Kerala actor Anoop Menon fined for ‘false hair growth promise’ in Dhatri...

  • by Team PITCH
  • January 06, 2021

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...


Archit Chenoy appointed as CEO of RepIndia

Archit Chenoy appointed as CEO of RepIndia

  • by Team PITCH
  • January 04, 2021

Chenoy takes over the reins from Ayesha Chenoy who founded the company in 2013 RepIndia, an integrated digital agency, announced the appointment of Archit Chenoy...


Urban Company's #WearASmile campaign will add missing human element of smile: Tarun Menon

Urban Company's #WearASmile campaign will add missing human element of smile: Tarun...

  • by Nafisa Shaheen
  • December 08, 2020

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...


Can English GEC & movie channels survive the Covid & OTT impact?

Can English GEC & movie channels survive the Covid & OTT impact?

  • by Sonam Saini
  • October 27, 2020

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...


Marketing To The Youth? Here’s What You Need To Remember In A Post-Covid World

Marketing To The Youth? Here’s What You Need To Remember In A...

  • by Navin Shenoy
  • July 30, 2020

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...


Lenovo brings latest Thin and Light laptops to India with new IdeaPad Slim 3

Lenovo brings latest Thin and Light laptops to India with new IdeaPad...

  • by pitchteam
  • June 11, 2020

New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India


Araldite strengthens ties with #BondsThatLastForever campaign

Araldite strengthens ties with #BondsThatLastForever campaign

  • by pitchteam
  • May 18, 2020

Over one million people have been reached with the brand's message Araldite’s #BondsThatLastForever campaign has attracted over one million views and is still going strong....


‘Lenovo SmarterEd is built on the premise that there is a teacher in each of us’

‘Lenovo SmarterEd is built on the premise that there is a teacher...

  • by Simran Sabherwal
  • May 15, 2020

Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...


ENO Joins Food Conversations to launch a contextual digital campaign around Staying @ Home

ENO Joins Food Conversations to launch a contextual digital campaign around Staying...

  • by pitchteam
  • May 05, 2020

Drives relevance through new consumer trends around food like food experiments, binging etc.  The ongoing COVID-19 pandemic has resulted in...


Philips launches real-time DOOH campaign in Delhi to raise awareness about air quality

Philips launches real-time DOOH campaign in Delhi to raise awareness about air...

  • by pitchteam
  • December 27, 2019

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...


On International Men’s Day, Gillette shaves off stereotypes with new #ManEnough campaign

On International Men’s Day, Gillette shaves off stereotypes with new #ManEnough campaign

  • by pitchteam
  • November 19, 2019

The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...


John Abraham launches Juggernaut's new release, The God Who Loved Motorbikes

John Abraham launches Juggernaut's new release, The God Who Loved Motorbikes

  • by pitchteam
  • September 26, 2019

Journalist and author Murali K Menon’s debut novel The God Who Loved Motorbikes enjoyed a rip-roaring launch at Crossword Bookstore in Bandra today, 25th September...


Motorola Mobility Appoints Shivam Ranjan as Head Of Marketing For India

Motorola Mobility Appoints Shivam Ranjan as Head Of Marketing For India

  • by pitchteam
  • September 19, 2019

Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...


Lenovo combines smarter technology along with the vision to make it accessible to everyone: Amit Doshi

Lenovo combines smarter technology along with the vision to make it accessible...

  • by Sanstuti Nath
  • September 18, 2019

World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, "Smarter technology for all"...


Vivel Celebrates Freedom of Choice

Vivel Celebrates Freedom of Choice

  • by pitchteam
  • June 20, 2018

~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices


WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

  • by pitchteam
  • June 12, 2018

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...


G-Shock comes on board as the title sponsor for ‘Indian Extreme Nationals 2.0’

G-Shock comes on board as the title sponsor for ‘Indian Extreme Nationals...

  • by pitchteam
  • April 24, 2018

G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...


Real advertising

Real advertising

  • by pitchteam
  • December 15, 2012


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