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Marketing Moments
Doordarshan gets new logo

The revamped logo has a saffron-coloured look

By Team PITCH

Marketing Moments
Rathikant Basu, Chairman & CEO of Broadcast Worldwide, no more

Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from....

By Team PITCH

Marketing Moments
D2M will help BARC in audience measurement: Apurva Chandra

The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much....

By Chehneet Kaur

Marketing Moments
India-WI cricket series: DD set for a good innings with...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....

By Aditi Gupta Sonam Saini

Marketing Moments
Doordarshan’s prominent news presenter Gitanjali Aiyar is no more

Aiyar was associated with the national broadcaster for over 30 years

By Team PITCH

Marketing Moments
SRI ADHIKARI BROTHERS ‘GaltiKiski’ - A show based on the...

GaltiKiski is based on the book ‘What Went Wrong and Why?’ written by Kiran Bedi. India’s leading M....

By pitchteam