Tags STORY
Marketing Moments
Is Disney speculation just a side show in Zee-Sony merger?

Amid conflicting speculations on reports about Sony talking to Disney for Star India’s acquisition in midst of its merger with....

By Team PITCH

Marketing Moments
India-Pak World Cup clash: Industry abuzz with ad inventory chatter

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....

By Aditi Gupta

Marketing Moments
Hotstar owner Novi Digital Entertainment to merge with Star India:...

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

By Team PITCH

Marketing Moments
Disney in talks with Blackstone over sale of India assets:...

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

By Team PITCH

Marketing Moments
India vs Pak World Cup match: Will it break past...

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....

By Aditi Gupta

Marketing Moments
ICC World Cup 2023: 2.5 crore viewers watched Ind-Aus match...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....

By Team PITCH

Marketing Moments
Disney+ Hotstar unveils 8 sponsors ahead of ICC World Cup...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and....

By Team PITCH

Marketing Moments
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....

By Naziya Alvi Rahman

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH