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Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....