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Marketing Moments
Diya Mirza says 'choose minerals not chemicals' in new ad...

The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens

By Team PITCH

Marketing Moments
Will tech industry ad reports make advertisers think over their...

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the....

By Nilanjana Basu

Opinion
Is Influencer Marketing the Next Big Step for Consumer Brands...

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach....

By Abhishek Vyas

Marketing Moments
Behind Wondrlab’s Cannes Lions Entries: The Unheard Playlist & Artificial...

Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance....

By Tanzila Shaikh

BrandTalk
Govt advisory for inbuilt radio in mobile handsets to boost...

The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast....

By Team PITCH

Marketing Moments
Google’s AI Search: Why are digital news publishers wary?

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a....

By Kanchan Srivastava

Marketing Moments
Google to roll out Bard in 180 countries, including India

Interested users need to join a waitlist on Bard’s official website

By Team PITCH

On The Move
Elon Musk accepts CTO role at Twitter, hires a new...

While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief

By Team PITCH

Marketing Moments
AI: The big plan of the big tech world

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....

By Nilanjana Basu

Marketing Moments
Google unveils new version of search engine using AI

The new version has been called Search Generative Experience

By Team PITCH