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Marketing Moments
Consolidation of OTTs to lower losses: Will more make it...

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs....

By Aditi Gupta

Report Watch
Gaming market in India to grow at CAGR of 27%...

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and....

By Team PITCH

Marketing Moments
Why Real Time AI holds big-time promises for brands

Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite....

By Shantanu David

Marketing Moments
Why is Google’s ad business under scanner globally?

After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that....

By Kanchan Srivastava

Report Watch
e4m-ESP Indian Online Gaming Landscape 2023 Report: Glimpses unveiled

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can....

By Team PITCH

Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

Marketing Moments
Twitter ad sales down 59%, fails to meet sales projections

An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million....

By Team PITCH

Marketing Moments
Dabur Enters the Cooling Oil Category with ‘Dabur Cool King...

The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals

By Team PITCH

Marketing Moments
Data Humanization: How it empowers brands

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

By Shantanu David

Marketing Moments
Meta Turbulence: How India went from key focus market to...

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues....

By Kanchan Srivastava