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Marketing Moments
Bournvita gets bitter over sugar controversy: What should have been...

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the....

By Tanzila Sheikh

Marketing Moments
Snapchat launches AI-chatbot, AR-shopping suite & stories monetisation program

The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and....

By Team PITCH

BrandTalk
'GEC is all about family viewing, we all come together...

Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and....

By Sonam Saini

Marketing Moments
Various factors likely to lift AdEx this year

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim....

By Naziya Alvi Rahman

Marketing Moments
Malabar Gold & Diamonds appoints Alia Bhatt as brand ambassador

Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said

By Team PITCH

Marketing Moments
Apple launches first India store in Mumbai, people queue up...

The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex

By Team PITCH

Marketing Moments
Lay's ad with Rajkummar Rao adds much-needed zing with crisp...

Our two cents on the latest Lay's ad for the IPL season

By Team PITCH

Marketing Moments
Delhi HC gives govt time to frame rules for content...

The next hearing in the case is on April 25

By Team PITCH

Marketing Moments
TV18 Broadcast records Rs 1,406 crore revenue in Q4FY23

The company's profit was Rs 20 crore

By Team PITCH

Marketing Moments
BCCI has decided to sell television and digital rights separately...

The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes....

By Team PITCH