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Marketing Moments
LEVI’S® ANNOUNCES DEEPIKA PADUKONE AS GLOBAL BRAND AMBASSADOR

The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making....

By Team PITCH

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui

Marketing Moments
Ad ticks many boxes in WhatsApp print campaign, but does...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little....

By Team PITCH

Marketing Moments
Creative Mandate for Vega goes to Leo Burnett

The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for....

By Team PITCH

Marketing Moments
Will 'Fighter' promotions witness brand Hrithik's magic?

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading....

By Noel D'souza

Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
Deepika Padukone’s social media wipeout: What happens to past promotions...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....

By Tasmayee Laha Roy

Marketing Moments
Dentsu International's The Story Lab merges with C’Lab

Deepak Kumar, ?erstwhile ?Director C’Lab, will now lead the business in India as Country Head for The Story Lab Dentsu....

By Team PITCH

Marketing Moments
ITC’s Mangaldeep Agarbattis brand Launches a new TVC “The Tradition...

Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch....

By Team PITCH

Marketing Moments
Reliance Industries tops Fortune India 500 list for second year...

Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in....

By Team PITCH