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Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to....
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
