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As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels,....
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is....
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say....
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
