ctv

Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...

FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that...

According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three...

India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

The campaign features an interactive experience where users can change the car’s colours using their TV remotes

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to...

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access in tier cities and increasing affordability of smart TVs

Major sporting events, like the IPL, have driven viewer engagement on CTV platforms due to free streaming; consumers increasingly opting for on-demand content over traditional...

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in...

Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...

Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference

At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get...

Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...

The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...

Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more