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Marketing Moments
‘Being authentic, genuine & truthful is the mantra to remain...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications....

By Nafisa Shaheen

Marketing Moments
Relief for Mumbai OOH as MCGM waives licence fees up...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners....

By Noel D'souza

Marketing Moments
Is Voice Cloning the call of the hour?

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice....

By Niraj Ruparel

Marketing Moments
Kent withdraws ad for water purifier that claims to kill...

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim....

By Team PITCH

Marketing Moments
NIVEA announces partnership with trusted e-pharma portal PharmEasy to expand...

NIVEA has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio....

By Team PITCH

Marketing Moments
Fabindia’s Million Mask Initiative – Donates Masks worth Rs 2.75...

To support the growing and urgent need for Masks in the  fight against COVID-19, Fabindia has produced and....

By Team PITCH

Marketing Moments
91% happy to be investing in OOH at present: Posterscope...

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of....

By Team PITCH

Marketing Moments
Marketing in times of disruption

Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of....

By Archana Sinha

Marketing Moments
Digital-?rst behaviour is here to stay as consumers shift their...

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce....

By Nafisa Shaheen

Marketing Moments
Is DOOH the way forward for Transit Media?

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more....

By Noel D'souza