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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content....
Maruti's Shashank Srivastava and Mindshare's Amin Lakhani offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
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Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present....
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to....
