Tags STORY
Marketing Moments
Ram Mandir: News channels hike ad rates as advertisers’ interest...

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....

By Chehneet Kaur

Opinion
Emerging Technologies and Marketing Strategies Shaping The Bathware Industry

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of....

By Arunima Yadav

Marketing Moments
Network18 & ZEEL announce new RIO; change pricing of channels,...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

By Team PITCH

Marketing Moments
Are broadcasters losing paid TV subscribers due to NTO 3.0?

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number....

By Aditi Gupta

On The Move
Vivek Gaur steps down as CEO of Tak Channels

His last day will be January 18, 2024, according to the company's disclosure to Sebi

By Team PITCH

Marketing Moments
Include distributor bouquet pricing autonomy issue in consultation paper: MIB...

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

By Team PITCH

Marketing Moments
Broadcasters can now access Respondent Level Data weekly by paying...

The data will be released every Thursday

By Naziya Alvi Rahman

Marketing Moments
How will RLD impact channels: 'Picture will be clear once...

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

By Team PITCH

Marketing Moments
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

BrandTalk
Pet parents want their lifestyle to reflect in their pets:...

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of....

By Team PITCH