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Marketing Moments
We play the game of differentiation and walk the talk:...

In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and....

By Team PITCH

Marketing Moments
Going digital is vital not only for recovery but also...

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with....

By Rubeena Singh

Marketing Moments
Post-festive AdEx on GECs will see a growth this year,...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit....

By Sonam Saini

Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy

Marketing Moments
Century Ply creates ‘virus-free’ TV news channel studio

Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that....

By Team PITCH

Marketing Moments
Clarks streamlines omnichannel strategy with Fynd

Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd....

By Team PITCH

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
Can English GEC & movie channels survive the Covid &...

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and....

By Sonam Saini

Marketing Moments
Bharti Airtel makes foray into cloud communications

The company has announced the launch of Airtel IQ, a cloud-based omnichannel....

By Team PITCH