Tags STORY
Marketing Moments
Viacom18 bags BCCI's TV & Digital media rights for Rs...

The rights are for bilateral India matches on home turf for the next five years

By Aditi Gupta

Marketing Moments
Disney Star, Sony & Viacom18 in the fray for BCCI...

The media companies will be taking part in the online auction for TV and digital rights

By Aditi Gupta

Marketing Moments
BCCI made Rs 27,411cr from media rights, sponsorships, rev shares...

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's....

By Team PITCH

Marketing Moments
BCCI invites bids for media rights for international and domestic...

The right is for 2023-2027 period

By Team PITCH

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

Marketing Moments
Amazon's 'entry' into Google-CCI case fires up rivalry between the...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....

By Kanchan Srivastava

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH

Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

Marketing Moments
BCCI likely to wait for Zee-Sony merger to sell media...

The report also claims there is a possibility that the BCCI may not sell the rights for four years but....

By Team PITCH

Marketing Moments
Alia Bhatt is the first Indian Global Ambassador of Gucci

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul....

By Team PITCH