Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten
With Cornerstone exiting, Dharma Productions reshapes its talent business into a broader culture-led platform spanning film, music, sports and digital creators
Dharma Productions to take full control of DCA, while Bunty Sajdeh prepares to launch his own talent management venture.
Shah Rukh Khan and Kajol unveil a life-size DDLJ statue at Leicester Square, marking 30 years of Bollywood’s most iconic romance.
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
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According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679 crore in 2024 — a...
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From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement...
Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives
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Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Backlash in some States, consolidation in other states and spreading of wings