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Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Opinion
Revolutionizing Marketing: The Power of AI in Transforming the Industry

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

By Kush Aggarwal

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
Cracking the Code: SEO Strategies for 2024 and Beyond

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

By Kamal Krishna

Marketing Moments
Hyper-personalization to niche markets: What marketing trends await us in...

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

By Tanzila Shaikh

Marketing Moments
Google to fire 30,000 from ad sales after introducing AI...

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

By Team PITCH

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

Marketing Moments
When Artificial Intelligence throws up real-world problems

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....

By Kanchan Srivastava

Marketing Moments
Breaking bot: Is AI taking newsrooms to the future?

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....

By Nilanjana Basu

Marketing Moments
Are advertisers gaining an edge with AI?

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more....

By Nilanjana Basu