Tags STORY
Opinion
Unlocking the Power of AI in Marketing: A Glimpse into...

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are....

By Rashid Khan

Marketing Moments
Is SEO indexing the key for marketers in these AI...

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....

By Sohini Ganguly

Opinion
2024 uncovered: Navigating the new wave of consumer-centric marketing trends

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search....

By Chaitanya Ramalingegowda

On The Move
Anil Kumar Lahoti named TRAI Chairman

Anil Kumar Lahoti was earlier Chairman and CEO of the Railway Board

By Team PITCH

Marketing Moments
Google rolls out conversational AI in Search Ads

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to....

By Kanchan Srivastava

Marketing Moments
'Brand messaging for South does not change, but how we...

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....

By Team PITCH

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca