Tags STORY
Marketing Moments
Farewell to 2020: All that made news this year

As the extraordinary year draws to a close, we look back and bring to you all the big stories about....

By Team PITCH

Marketing Moments
Reviewing 2020: The newsmakers of OOH industry

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes....

By Noel D'souza

Marketing Moments
'In ad film production, remote monitoring system is the need...

Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make....

By Supratim Dey

Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

Marketing Moments
Myntra incurred ad expense of Rs 468 crore in FY20

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore....

By Javed Farooqui

Marketing Moments
How 2020 changed the way adland works

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....

By Misbaah Mansuri

Marketing Moments
Television will remain the screen of the household

Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to....

By Sunil Lulla

Marketing Moments
Combination of TVC & in-content advertising yields better ROI: LS...

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper....

By Javed Farooqui

Marketing Moments
‘Consumer expectations have changed; 2021 will be positive from a...

It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are....

By Team PITCH

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui