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Marketing Moments
Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Deepika Padukone’s social media wipeout: What happens to past promotions...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....

By Tasmayee Laha Roy

Marketing Moments
Kia unveils new logo and global brand slogan to signify...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its....

By Team PITCH

Marketing Moments
Forever New ropes in Diana Penty as brand ambassador

In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever....

By Team PITCH

Marketing Moments
Dina D’Souza joins Trell as VP of Monetisation

Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman....

By Team PITCH

Marketing Moments
Kerala actor Anoop Menon fined for ‘false hair growth promise’...

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news....

By Team PITCH

Marketing Moments
Maharishi Ayurveda ropes in fitness icon Milind Soman as brand...

The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon....

By Team PITCH

Marketing Moments
‘Save the hoarding industry’: Hyderabad OOH owners launch campaign against...

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above....

By Noel D'souza

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri