Tags STORY
Marketing Moments
‘Consumer expectations have changed; 2021 will be positive from a...

It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are....

By Team PITCH

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
Kurkure’s ad with Akshay Kumar inspires all to break life’s...

The campaign has been created by Wunderman Thompson Adding a ‘masaledaar twist’ to everyday mundane moments, snack brand Kurkure has....

By Team PITCH

Marketing Moments
Colgate ropes in Kiara Advani as its brand ambassador

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has....

By Team PITCH

Marketing Moments
Parachute Advansed Hot Oil inspires women to love winter again...

Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter,....

By Team PITCH

Marketing Moments
How to make in-app advertising more attractive for brands

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....

By Ruhail Amin

Marketing Moments
How customer engagement is evolving in the new normal

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX....

By Sunny Kataria

Marketing Moments
US states accuse Google of working with Facebook to manipulate...

Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have....

By Team PITCH

BrandTalk
‘Men In the Kitchen campaign, a subtle attempt at breaking...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking....

By Ritika Raj

Marketing Moments
Skoda Auto Volkswagen India spent Rs 445.2 crore on advertising...

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the....

By Team PITCH