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Marketing Moments
Sanjeev Mehta joins IVM Podcasts as Business Head

Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio....

By Team PITCH

Marketing Moments
Troikaa appoints BBDO as AOR for Dynapar pain relief spray

The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO....

By Team PITCH

Marketing Moments
'Digital is becoming synonymous with mobile now'

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends....

By Team PITCH

Marketing Moments
The starting point for a brand is to create what...

Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a....

By Team PITCH

Marketing Moments
Voice Search to be huge in next 3 years, say...

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and....

By Team PITCH

Marketing Moments
Mobile emerges as primary screen for connected consumers of India

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends....

By Simran Sabherwal

Marketing Moments
Ather Energy names Lodestar UM as media AOR

The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has....

By Team PITCH

Marketing Moments
‘Those who have transformed & innovated are the ones who...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s....

By Ritika Raj

Marketing Moments
Amjad Ali moves on from Mullen Lintas

Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President Ali, the....

By Team PITCH

Marketing Moments
South African Tourism campaign asks travellers to do ‘Summer Differently’

The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular....

By Team PITCH