According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios....
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....