Publicis posts 5.6% growth in FY25

Publicis Groupe closed FY25 with strong momentum, delivering 5.9% organic growth in Q4 and taking full-year organic growth to 5.6%, supported by broad-based performance across the U.S., Europe, and Asia Pacific. Net revenue for the year rose 4.2% to €14,547 million.

Commenting on the performance, Arthur Sadoun, Chairman and CEO of Publicis Groupe, said, “Thanks to our AI-powered growth model, we are entering our second century stronger than ever, with Q4 organic growth of 5.9%. This translated into 5.6% organic growth for the full year, an acceleration versus our five-year CAGR, with every region delivering solid results at a time when our main competitors are expected to be negative overall.”

He added that 2025 saw increased investments in AI capabilities and talent, alongside improvements in already industry-leading margins and free cash flow. The year was also marked by strong commercial momentum, with Publicis once again topping new business rankings.

Asia Pacific emerged as a key growth and profitability driver in FY25 amid a volatile global advertising environment. The region recorded full-year organic net revenue growth of 5.8%, ahead of Europe and closely aligned with the group’s overall performance. In Q4, Asia Pacific posted 6.2% organic growth, with China remaining resilient at 4.3%, while India and Australia delivered strong quarterly contributions.

Publicis ended FY25 with net revenue of €14.55 billion and a record operating margin of 18.2%. Asia Pacific stood out as the group’s most profitable region, with an operating margin of 22.9%, significantly higher than North America and Europe.

Sadoun noted that the Asia Pacific performance highlights the relevance of Publicis’ AI-powered operating model in fast-evolving markets. “Asia Pacific clearly demonstrates that artificial intelligence is not a headwind for our industry, but a powerful driver of growth and margin expansion,” he said, adding that clients across the region are rapidly adopting AI-led media, data, and creativity solutions that deliver measurable business outcomes.

Connected Media continued to anchor growth in the region, driven by market share gains, rising demand for AI-powered products, and the expansion of addressable media. Intelligent Creativity posted mid-single-digit growth, supported by production and new business wins, while Technology remained stable amid cautious client spending on digital transformation.

During the year, Publicis also strengthened its Asia Pacific presence through targeted acquisitions, including Atomic 212° in Australia and HEPMIL Media Group in Southeast Asia, bolstering its influencer marketing and identity-driven capabilities across high-growth markets.

Looking ahead, the group said it expects to outperform the industry for the seventh consecutive year in 2026, guiding for 4–5% organic growth, with Asia Pacific set to remain a key contributor as Publicis continues to invest in AI, talent, and new addressable markets.