Marketing Moments STORY
Marketing Moments
BharatPe appoints ex-Union Bank chairman Kewal Handa as Independent Director

Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth....

By Team PITCH

Marketing Moments
Femina & Grazia India announce Virtual Beauty Carnival

The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care....

By Team PITCH

Marketing Moments
‘In the kids’ network, we are narrowing the gap between...

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the....

By Sonam Saini

Marketing Moments
Outdoor Media Integrated COO Naresh Bhandari moves on

Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has....

By Team PITCH

Marketing Moments
Direct communication by brands has taken centre stage in the...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head....

By Nafisa Shaheen

Marketing Moments
Can brand Micromax stage a successful comeback?

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge....

By Misbaah Mansuri

Marketing Moments
There cannot be a worse precedent: says Dr. Annurag Batra...

Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse....

By Annurag Batra

Marketing Moments
Govt appoints 4-member committee on ratings system

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....

By Team PITCH

Marketing Moments
Covid puts DOOH in the spotlight: How can brands make...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....

By Noel D'souza

Marketing Moments
Breaking stereotypes, Vim launches #VimWhatAPlayer campaign urging gender equality in...

Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain

By Team PITCH

Marketing Moments
BharatMatrimony launches Prime

BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID....

By Team PITCH

Marketing Moments
iD Fresh Food salutes the relentless spirit of COVID-19 warriors

As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers,....

By Team PITCH

Marketing Moments
PVR Cinemas Introduces Private Screening at Theaters

Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the....

By Team PITCH

Marketing Moments
Slurrp Farm launches “Zero TransFat Mithas” campaign for Diwali

This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a....

By Team PITCH

Marketing Moments
Mondelez India urges ‘Goodness’ this Diwali, through Cadbury Celebrations’ ‘Most...

Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them....

By Team PITCH