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Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and....
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....
The rights are for bilateral India matches on home turf for the next five years
The rights are for bilateral India matches on home turf for the next five years
The media companies will be taking part in the online auction for TV and digital rights
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals,....
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV....
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by....
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs....
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with....
